Electronic Message Center
EMC's have gained a lot of popularity over the last decade because they allow their owners to and shopping center occupants the ability to advertise their products and services to potential customers passing by. They are one of the most effective marketing tools you can provide for your business, especially when you rely on a local customer base.
EMC'S are like an industrial version of your television. They are made up of a matrix of LED's that are controlled to display your message. They can come in single color displays like Red and Amber, as well as REG (Full-color displays). They also come in different "pitches" this is the size of the individual pixels, like the difference between standard and HD TV's. The smaller the pitch, the more detail the EMC will have.